Easee wanted to build awareness of their Electric Vehicle charging unit amongst an affluent, Electric Vehicle using audience, so we created a data driven, audience led DOOH solution that put their brand in the heart of EV communities across London.


Using anonymised data from over 20m+ EE mobile customers, we identified users of key websites and apps relevant to an EV audience and then optimised Digital 48 sheet distribution to target hot spots of where this audience went OOH.


By using iconic DOOH in the heart of EV audience hotspots, we delivered a solution that had over 40 million impacts and will have driven both awareness and the quality perceptions of the Easee brand.

Combined Shape Copy 3


Million Impacts