Two weeks ago, Fergus and I had the privilege of visiting India and experiencing its exciting OOH landscape firsthand. This was an especially important opportunity for us to understand the market up close since we have observed a great level of international brands expressing their interest to be present in the Indian market.
Over the years, the country has grown by leaps and bounds, the most recent instance being Apple shifting its manufacturing operation to India from China. In FY22/23, the GDP grew by an estimated 6.9%, posing it to be one the fastest growing economies in the world (worldbank, 2023).
India as a country, is incredibly diverse with the language, culture and customs changing nearly every 100 kilometers. However, we endeavored to begin our journey by focusing on the top 3 cities – New Delhi, Bangalore and Mumbai.
New Delhi
New Delhi is the capital of India, and there are typically lots of government and administrative hoardings present here. However, we went further to two cities – Noida and Gurgaon, which are satellite cities of Delhi. Both these cities are home to many top MNCs and people typically commute from Delhi to Noida or Gurgaon for work. Over here, we saw many large format sites, and were typically less cluttered compared to the formats seen in Mumbai and Bangalore. My favourite one would be this incredible wall wrap for Levi’s. It stands out brilliantly!
Bangalore
After this, we made our way down to South India – Bangalore. Bangalore is also known as the ‘Silicone Valley of India’, and this is where you will find most IT firms like Accenture, Amazon, HP among others. There are exciting OOH opportunities available inside IT parks which is ideal to target key decision makers (for B2B clients, in particular). Along with this, we also saw the newly launched airport which is, in my opinion, one of the best airports I have ever visited. It’s laden with lots of green spaces and light and is an experience to walk through. There are some exciting sites available like the rotating towers, which are ideal for brands targeting travelers – business and leisure.
Mumbai
Our destination was in the buzzing city of Mumbai, which is also known as the commercial capital of India. This city never sleeps (quite literally), and a lot of it is reflected in its OOH offering too. There are static and digital sides on nearly all major roads and highways, and it is certain to draw impressions because there is always traffic here. Aside from the static roadside formats, the site that stood out to me were the digital screens at Jio World, which is a global business and cultural hub. Many iconic international luxury labels opened their first stores in India here – think Louis Vuitton, Gucci, and Cartier, hinting that India is a market for luxury brands too.
To say I had fun in India would be an understatement. In fact, I was a little sad the trip was coming to an end because all of it was so exciting and insightful! It was wonderful to be able to meet our partners in person, and of course, dig into some very delicious Indian food. I left the trip feeling a little more knowledgeable about the market. I say little, because I have observed that the media landscape changes with every passing minute, and that’s always good to see, given the growth the country is experiencing.
It was an amazing opportunity to be at the WOO APAC Forum 2023 in Bali. Incredible and transformative feel like an understatement for how this conference went; cutting-edge insights and strategies were shared, and the future of OOH was discussed. Here are some key highlights that deserve the spotlight.
Jessie Theng, Client Executive
The importance of OOH creative
This was a brilliant sharing by Jay Young, CCO of Grand Visual/Talon – he underscored the importance of creative development tailored to the unique characteristics of the OOH format. With OOH creative generating the largest impact on sales and purchase, how can clients optimise content for maximum engagement? The session mainly focused on encouraging clients to focus on making an impact, driving relevancy, encouraging interaction, and breaking out of the billboard.
In our contemporary, fast-moving world, where consumers are constantly bombarded with information, standing out in the clutter has become a formidable challenge. Hence, the key to capturing audience attention and making a lasting impact lies a lot in driving relevance – speaking to the target audience and leveraging dynamic data such as live traffic feeds or weather data to create personalised, relatable content that resonates with them.
Furthermore, the importance of fostering engagement beyond traditional advertising methods was stressed. Advertising could be further enhanced by encouraging interaction – a transformative strategy to help elevate the advertising experience, shifting it from a one-way communication to a two-way exchange where consumers foster a sense of involvement. Therefore, clients could explore campaigns such as incorporating gamification elements on a digital panel or including QR codes in the creative, forming a direct bridge between the physical and digital worlds for consumers.
The topic also expanded to innovative ways of breaking out of the billboard mould, with discussion on murals, projections, and special builds that will help capture attention, provide a fresh perspective for consumers, and likely generate social media buzz, bringing this OOH format from offline to online.
Having said that, in our ever-evolving industry, we should try to jump out of the box, explore creative options that will help capture the audience’s attention, and increase consumers’ time spent with the brand, creating a more profound experience.
Measurement x OOH
Measurement and numbers are indeed crucial considerations in board meetings for all clients, and it is vital that, as an industry, we continue to elevate measurement for convincing results. The session led by Chloe Neo, CEO of Omnicom Media Group, Singapore, on Cross Media Measurement, was brilliant. She touched on how Transparency and Accountability are pivotal elements for fostering trust among all stakeholders. This implementation of best practices in tracking and reporting will help provide accurate and insightful data to enhance the credibility of OOH campaigns.
She also discussed how industry-aligned measurement and nuanced metrics will help all stakeholders have a clear view of campaign performance. I think this will play an important role in our industry, as it will help establish a level of consistency that fosters confidence and ensures that all stakeholders are speaking the same language when evaluating success.
Sustainability in the OOH Industry
The topic of sustainability was also addressed, with OOH being one of the oldest media. It is fascinating to witness how we have evolved over the years, leveraging the power of technology to continually improve and play our part for the environment. Speakers like Doris Li, Absen Global Key Account Director, and Jon Settingsgard, International Product Manager at Daktronics, shared the key designs and benefits behind current screens provided in the OOH market.
With sustainability in mind, the development of better screens now focuses mainly on creating energy-efficient displays. There are also features that allow vendors to control the brightness of the screen to consume less energy; this is one of the many ways that allow us to pursue a more sustainable approach.
Personally, I wholeheartedly agree that sustainability is a shared responsibility. I am pleased that the OOH industry is also actively participating in this commitment, doing our best to minimise our ecological footprint.
All in all, it was an incredible experience at the WOO APAC Forum 2023. Exciting times lie ahead for the OOH industry, driven by technology, creativity, and innovation!
All in all, I am grateful for this incredible learning opportunity I got to experience so early on in my career. The lessons and new bonds formed have been a great reminder that so much of our work here at Evolve is about being able to connect with people – old and new – in the best ways possible.
Srika Nambiar, Client Executive
Whilst APAC’s steady growth in the OOH industry was a pivotal part of the conference, and it being 40% ahead of the global average in terms of the global OOH spend bears good news for us! Discussions around rising trends in the region were also of great interest and insight to planners like us. For instance, the importance of sustainability is growing more than ever in APAC, and many key media owners have expressed that sustainability is one of the important facets of their business they want to focus on. This is especially relevant for international brands that are eager to grow in APAC, whilst also keeping their CSR goals in mind.
The WOO APAC conference also had some insightful market overview presentations, where media owners from Indonesia, South Korea and India gave audiences an overview of the OOH market in their respective countries. This was again very insightful to hear first – hand of the projected growth and interest in these countries, and why they are excellent markets to consider when it comes to OOH planning and buying.
Reflecting on the conference, I only feel more well versed with the sheer scale and vastness of the APAC market. I don’t think one can ever be ‘fully versed’ because things are growing and changing rapidly as we speak, but that is also a hopeful indication of more growth that is yet to come. However, the presentations aside, one of my favourite moments from the conference was being able to just meet and interact with people, old and new. We forged relationships with new media owners and got a chance to understand the nature of their business in person, which was a reminder that nothing can quite replace a face-to-face conversation.
Comments Off on The impact of the Out of Home advertising sector
We all love to shout about how the media channels we work in can deliver benefits to advertisers, but this latest report by PwC and Outsmart OOH proves that OOH goes way beyond just helping brands grow; it provides a service, gives back to communities, builds infrastructure, and can improve the towns and cities we move around in every day. With OOH being the most public of advertising channels, we’re proud at Evolve OOH to work in a sector where almost 50p of every pound spent goes back into improving the public spaces and communities where our audiences live, work and socialise.
Return On Investment is of course a priority for brands, but maybe in the future advertisers should give increasing consideration to what that Investment has Returned to the customers and communities they so heavily rely upon? And when they do, OOH has to be a fundamental part of the answer.
July marked another much anticipated trip for Evolve – team away day!
With the grey clouds looming, the beginning of our annual summer conference begun with a bag of nerves for me: had I brought enough socks to be able to axe throw in the midst of a torrential downpour? None of this ultimately mattered – I was terrible at it anyway and would have survived 43 seconds in 400AD. And thus begun our game of thrones-themed events. A night under the stars, socialising with colleagues around a fire, walking along rain-soaked planks, and fostering the team spirit that makes Evolve such a great company to work for. An escape from the urban chaos of Soho and embracing the more natural Dorking was the perfect way to reinvigorate the team and remember what makes work enjoyable.
All in all, Evolve away days were a huge success and a great reflection of how we are more than just a company, but a group of people that simply value spending time with each other. Scroll for pictures!
Callum Shepherd, Client Manager
A few words from our team:
“For this years Evolve Summer Conference we descended en mass to the outskirts of Dorking for a day of team building, delicious food and some questionable headwear.
Arriving around lunchtime we were shown to our Yurts before tucking into some lunch in the lovely surroundings of the Surrey countryside.
Typically, just when an afternoon of outdoor team building activities started, so did the rain — but we didn’t allow that to dampen our spirits and we spilt into teams for a series of challenges testing skill, accuracy, logic and communication – think Crystal Maze but Game of Thrones themed! The crossbow challenge was an interesting insight as to which Evolvers you’d want with you in a zombie apocalypse!
The competitive nature of some continued as the weather improved and a Boys v Girls rounders game broke out.
The evening saw a delicious BBQ and the announcement of some well deserved promotions. As the sun set we gathered round the campfire which was the perfect setting and environment to unwind and relax with our colleagues, far away from the hustle and bustle of Soho.”
James Willerton
“The anticipation in the lead up to the away day from everyone made me so excited – stories from previous company trips are spoken so highly of so I had good expectations! Despite the rain (I HATE the rain) I loved how involved everyone got in the team building – ponchos and mud didn’t faulter anyone’s competitiveness!
It was great to spend time with people I don’t always get time with at work, and it was so nice catching up in such a tranquil and peaceful environment.
All in all an amazing 24 hours of laughs, fun, and bonding.”
Charlotte Dineen
“I joined Evolve immediately after their Summer Conference in 2022 and had a year of anecdotes and whispered stories from an event I had never experienced. It was always very obvious how much the away day meant to my colleagues, and the excitement only grew as the day drew closer.
We met at Waterloo in the morning, and headed down to Dorking. The energy was something between a school trip and a lads holiday. We spilled into the sleepy Surrey market town and made our way to the yurts. The campsite couldn’t of felt further away from London, and was a greatly appreciated change of pace.
It must’ve been months since I was in English countryside like that and it was enormously refreshing. We had food, drinks and celebrated the achievements of our friends and colleagues into the evening before trudging back to London the following morning.”
Connor Bryant
“This was a great first experience at Evolve’s Summer Conference. Nestled in the outskirts of Dorking for an amazing day of team bonding, good barbeque food and exciting games.
We got to the depths of Surrey, where we were showed to our Yurts to get comfortable before having some good food with a lovely countryside view.
As soon as we got into the team building activities, seeing how much fun we were having, the rain decided to join us as well. The rain added even more chaos and excitement and everyone got stuck in, we saw some of the teams competitive spirit, when they didn’t win the final prize (me included).
We continued the evening with lots of singing and chatting near the campfire watching the amazing sunset behind us. All in all an amazing experience with lots of good vibes!”
Back in January 2022, I decided to make my way to the UK in search of new job possibilities. I started out my journey in Ireland, I had always known of its beautiful scenery and was enticed by the potential to work amongst it. I found it a struggle and soon via a UK government scheme was contacted by a lovely lady who offered to help. She opened her home to me and from the start took a real interest in my job search and having worked in the OOH space herself she had a few contacts.
Through LinkedIn the job at Evolve OOH was posted and I was put forward, after being contacted by CEO Robin Hall who wanted to meet me, I set about preparing for my interview. Having been a university teacher back in Ukraine, I knew working in the OOH industry would be a big change, alongside understanding and adapting to the culture differences in London.
After accepting the role at Evolve OOH, I was pleased to meet the rest of the team. Straight away I knew that this was a very sociable office with a strong collaborative approach. The team have always been supportive of my growth, in particular, my line manager who provides open and honest communication. It’s a real privilege to work with a range of international clients as I am exposed to even more cultures and preferences, one of the many perks of my role.
My time in the OOH industry and living in the lovely area of Greenwich is going great. London has such an array of new events and experiences that there is never a dull moment. The passion within Evolve OOH for creating the best strategic plans is admirable and learning form such an experienced team of people is a real joy. The industry is a whole new environment for me, but one that I hope will continue for many years to come.
Wandering through Times Square – the shimmering lightscape of the OOH world – one thought nagged at me: what on earth was the Italian dish I had, during the great Robert Clack School New York trip of February 2015? It forever eludes me.
And thus begun my New York secondment. A month long stint full of enriching professional experiences, my sister being proposed to (and I was tasked with photographing it!), a weekend with friends, and numerous site tours with wonderful American media owners, among other things. I was lucky enough to be granted the opportunity to work and live in NYC, working alongside the wonderful Miriam who heads up our US arm. We had a wonderful time working together, so much so that I could write a separate blog post alone!
The OOH landscape
New York is a vibrant and fascinating city, and its OOH market is the perfect encapsulation of what makes it such a valuable media channel and one whose existence doesn’t – for want of a better word – irritate you as other channels may. After all, you do not berate a bus shelter ad for getting in your way and ruining your walk/mood (unless you are slightly unhinged). What is most telling about the OOH ecosystem in NYC is that the placements are essentially part of the cityscape; murals painted by local artists enrich the consumer experience, Times Square and its light delight tourists from around the world – it feels like a fundamental part of the city.
About New York
It’s a city that in many ways isn’t too dissimilar to London. A sort of London on steroids. Although we share the same language, culturally there remains quite a stark difference which is something I’ve realised recently upon my 4th visit. The people are among the friendliest I’ve met; media owners/partners are wonderful along with waiters and restaurant staff, and even 60 year old military veterans called Dave (or Joe?), who informed me about a tunnel that ran under the bar I was in that connected to an old Police HQ across the road whose officers would sneak a drink or two during the prohibition. If you are in ONieals on Grand St look after the lad – he’s a legend.
The people really look after you (although maybe I experienced this because I got mistaken for a bouncer 7 times). NYC is known for its vast array of cuisine, and repeat visits to bars/restaurants tend to end up with complimentary items which I was surprised yet delighted about. Unfortunately, I have the food palette of a 9 year old boy bloated on smiley faces & turkey twizzlers, so this part of Manhattan may be somewhat wasted on me.
I lived in Bowery/Soho, so was surrounded by all sorts of interesting establishments with so much potential. So much choice, so much diversity. Which of course meant that I’ll pick one restaurant I liked and never try anywhere else for the rest of time. Il Cortile was the crown in the jewel. Friendly staff, great atmosphere, beautiful food – the amount of visits was around… anyway, that doesn’t matter, back to bulletin boards and handpainted murals…
In spite of the exciting social life, the museums, bars, art galleries, I was there to work and immerse myself in the market. Living in Soho meant that I couldn’t go 2 blocks without seeing a luxury fashion client; whether that be on handpainted walls or raised bulletins at key intersections. Clients tend to be a little more forward thinking in that a lot of clients tend to perm sites – sometimes for years. Although not necessarily renowned for its nightlife, when the sun is shining there’s a lot of people out and about, as I discovered, wearing a jacket, sweating, more than if the Sushi chef told me they have run out of knives and forks. Moynihan Station has some of the best rail OOH I’ve ever seen – it is like a European airport. The screens are premium, slick, and plastered in the central foyer – unmissable from multiple different angles. People congregate before events at MSG, and it is also reasonably close to Hudson Yards – a unique blend of culture, cuisine & retail (and obviously, more great out-of-home).
The numerous site tours really brought the market to life. Vendors pointing out the various nuances of neighborhoods, which audiences work best for particular sites and also for Evolve’s clientele. Thank you to all our partners who guided us on these tours: Colossal, New Tradition, Clear Channel, Outfront, MSG. They were illuminating and full of useful insight that we can arm ourselves with when our clients explore NYC.
A particular highlight was getting a close-up view of how handpainted murals are brought to life courtesy of the lovely Thalia from Colossal – a process with multiple, integral layers (you can’t ever moan about lead times once you see the process…). Ranging from creative segmentation on computers, to hand-mixing paints to get as close to the shade of colour displayed on the creative, among many other fascinating parts which I won’t even attempt to explain.
On both trips I’ve had an amazing time, with memories to cherish for decades to come. New York is probably my favourite city in the world and its OOH is pretty great too. It is a market that requires a degree of local knowledge to plan properly because of the various nuances & considerations. Not to mention that New York is a melting pot, so various neighborhoods will be vastly different which are things clients and planners need to consider before delivering strategy.
“Thanks to Evolve for the opportunity(s) and all of our US media partners for helping Evolve expand our US footprint.”
London, UK. 23 March 2023: Talon,the global independent Out of Home (OOH) media agency, today announces it has acquiredEvolve, the fast-growing, independent specialist OOH business as part of its ongoing, ambitious international expansion.
Multi-award winning and with a reputation for successful business development, delivery, efficiency and agility. Evolve is a leading international OOH specialist. The business works with a wide range of brands, agencies and media owners, both in the UK and around the world, led by a management team with offices in London, Singapore and New York.
Evolve is led by its founder and CEO, Robin Hall, and Danielle Austin, Managing Director. Their remit will be to help strengthen Talon’s global presence and align with Talon International. With no immediate plans to integrate, Evolve’s clients will now have access to the additional data and tech capabilities of Talon, which will be significantly enhanced by leveraging the scale of the combined businesses.
Approaching its tenth anniversary, Talon works with leading agencies Omnicom Media Group, Havas, and Stagwell, delivering the most effective, innovative, and creative media solutions for OOH at global, national, and regional levels. This announcement follows another incredibly successful period for the agency: opening new offices in Asia-Pacific and the Middle East and securing new investment from Equistone Partners Europe, one of Europe’s leading mid-market private equity investors, providing the capital to continue the company’s global expansion and technical innovation.
Barry Cupples, Group CEO Talon, said: “This is incredibly exciting for Talon as we welcome the hugely successful Evolve team, strengthening our overseas ambitions as part of Talon International. We have been so impressed with the growth of the business and very much see it as a like-minded business with a people-first philosophy and entrepreneurial spirit. The addition of Evolve and its award-winning team offers our clients additional expertise and experience whilst furthering Talon’s ongoing ambition to deliver OOH that is more connected, creative, effective, measurable, and sustainable than ever before.”
Robin Hall, founder and CEO Evolve, said: “It was important for us to align with a company that shares our values. We believe that through the right combination of people, culture and investment, we can help realise the full benefits of OOH, making it ever more measurable, efficient and effective. It’s such an exciting time in our industry – we’re starting to see the effects of real innovation across creative, planning and measurement. Talon is at the forefront of the OOH evolution with innovative proprietary data-driven tools and technologies that drive ROI and best-in-class creativity. Joining forces gives us the opportunity to extend our technical and creative capabilities to the benefit of all our clients and partners and help to grow the OOH market.”
About Talon: Talon is a pioneering global independent Out of Home (OOH) media agency focused on delivering effective, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients, and media partners. Headquartered in London with offices in Dubai, Dublin, Frankfurt, Manchester, New York, and Singapore, Talon delivers expertise at the global, national, regional, and local levels. Additionally, the agency has built a global OOH planning and buying network – Talon International – covering 100 markets across the U.S., Europe, Asia, and Latin America. For more information, please visit www.talonooh.com and follow on Twitter and LinkedIn.
About Evolve: Evolve is an independent OOH business with a highly experienced & knowledgeable team, delivering effective and award-winning work for clients & agencies. With a mission to constantly challenge the industry by simplifying OOH for clients and delivering ingenious campaigns that connect brands with their audiences. With offices in London, New York and Singapore Evolve create and execute innovative and inspiring campaigns in the UK and internationally. For more information visitwww.evolveooh.com and follow on LinkedIn.
2022 was a big year for Evolve and one of our proudest achievements is growing our fantastic team to over 40! Without a doubt the team is growing from strength to strength and the office is getting very busy.
Investing in amazing talent is vital to, not only the evolution of business, but also the strength of our team. We are passionate about creating lasting career opportunities for everyone. Our Evolvers are the beating heart of the business, we use our collective experience to connect, challenge and evolve. We drive a positive, vibrant culture that creates a happy and proud environment to work in and collaborate with.
Bringing in new team members to Evolve has been a focal point of the year to help with the workload and we have been able to introduce fabulous additions to grow the team for all areas of the business as well as give the existing hard-working team some well-earned promotions.
In September, I was offered the incredible opportunity to spend a month in Singapore alongside our very talented Managing Partner Joanna Bogdan. Working with Joanna has been one of the best experiences of my career so far. She is the definition of a “fountain of knowledge” and is so happy to pass on her advice, experience and all round knowledge of the OOH industry. I couldn’t think of a better mentor to have, I love her approach: direct, incredibly hard working and is always there to help. … and here is how it went!
Way of life
Adapting to the lifestyle and climate in Singapore was challenging in more ways than one. Initially the jetlag caused a bit of a problem for the first 3 or 4 days. But, I have to say…the food was beyond delicious, and I thoroughly enjoyed trying all the different cuisines and meals the city had to offer. The Hawker Centers had such a variety of food and everything tasted amazing, it’s where you find a lot of people go for their meals, even the locals, which shows how good it is!
The weather changes so quickly, one moment its 32 degrees and clear skies, the next tropical thunderstorms out of nowhere. I don’t mind the heat, in fact, I enjoy it. It’s the humidity which can be tough at times which, is why the aircon in the offices are constantly on full blast. Sometimes it can be FREEZING!
The city is great, it’s clean and very safe, I spent most of my time in the CBD which is essentially the Canary Wharf of Singaporetogether with the most spectacular touristic attractions. This is where you want to be if you’re working as its right in the center of everything which makes it easy to get to and great to venture off after work and explore.
In general, I loved it! Life there is different and that can take time to adjust to but I enjoyed the challenge and made the most of everyday, as opportunities like this do not come around very often. By the end of my second week, I had fully adjusted to life there, I knew my way about town and even had a group of friends! I would certainly jump at the chance to return!
Exploring Singapore
Getting around in Singapore is really easy. For starters everything is in English and if not, you can always use Citymapper to help you. The office was only a 30min walk away from my accommodation, but it was far too hot to even consider doing this. When I can, I did try to walk as it is the best way to see the city, but the bus system is easy, frequent and clean – just like all modes of transportation there so that was normally the best way to get around. A few rules that I learnt; no eating or drinking on public transport (yes, even water), must always wear a mask, no chewing gum (it’s illegal) and no taking phone calls.
The OOH landscape
It was great to meet with some media owners while out there and get a feel for the portfolio of sites. I saw some of the most premium sites such as the Twin Facades or Mega Facade on the side of Tang Plaza that are in high demand. It’s a premium location as it’s right at the beginning of Orchard Road which is the equivalent of Oxford Street. There were static posters that are strategically located underneath the shopping mall in the underpass and are located by the stairwell/escalators or the central hallways.
I met with Stellar Ace (SMRT) which is one of the largest media owners in the Singapore market. They have an array of media formats from large digital screens to ticket gateway wraps and in-train hanger designs too alongside the most premium formats right in Raffles Place which is a concentrated area where all the big international banks are located.
Street furniture and the metro have some interesting formats too, with pillar wraps and stickers being surprisingly popular and impactful, along with static posters that can be seen around most of the stations. My favourite OOH site in the city is either the Dhoby Ghaut Wonderwall screen or the Hilton projection and Orchard Takeover as it is only available during the Christmas period, which makes it that extra bit special.
My site tour with Joanna consisted of viewing the formats that were in Raffles place – the central hub within the CBD. Here I witnessed large static banners that run along the wall in the underpass that connected the two Hubs of Marina Bay Sands & Raffles Place, Wall wraps combined with a large digital screen at the top of the most popular entrance to the metro station, The large digital screen in the middle of Raffles place that is located on the One Raffles place building and other key sites within the metro station which consisted of lightboxes and other Digital screens. We then went on to see the main formats along Orchard Road and other key sites that were in the popular shopping centers and metro stations in the area. On our way to Orchard Road, we stopped along Dhoby Ghaut metro station to see the domination that was there – this was incredibly impressive as the escalators overlapped each other from different directions with an endless seam of people making it easy to target all the people there. The second site we saw was Ten Square which is a unique site as it holds approximately 15 cars within the building that are on exhibition and are lit up, immediately grabbing your attention. Other fantastic sites that we saw included the 3D projection on the side of the Hilton Building and JCD’s Dragon Tail which is an escalator wrap with 10 screens on either side and colorful overhead lighting that looks like a dragon’s tail (hence the name).
My 4-week secondment in Singapore surpassed all expectations both in a professional, and personal sense. Getting the opportunity to work closely with Joanna has been incredibly inciteful and an experience I am deeply grateful for. I feel I now have valuable understanding of the APAC market, which will be hugely beneficial moving forward as I continue to expand my OOH knowledge.
Singapore is an all encompassing city and one that is certainly worth a visit; food is incredible and met some amazing people along the way.
Thank you once again to Senior Management at Evolve OOH for this special opportunity!!
We love to see a Christmas ad, whether that’s on iconic digital, a bus wrap or on big billboards around the city. Every year we see more and more brands jumping on the opportunity to have their Christmas marketing campaign live during the festive period and what better way to do it than with OOH. The team have been collating their favourite festive OOH Campaigns globally just in time for Christmas!
Cadbury’s Secret Santa
Cadbury’s have marked the return of their Secret Santa Postal Service for the 5th consecutive year. They have combined OOH, Television ads and experiential to bring you the ultimate campaign.
The festive creatives were perfect to draw attention to this fantastic campaign and enhanced by a CTA with a store discount! The strategy was to primarily increase the LEGO brand’s brand recall during this important festive season and secondary focus was on proximity media in order to increase store footfall around the festive time.
Location: Kuala Lumpur
Credit: Evolve OOH, Initiative Singapore
Lurpak
This campaign by Lurpak is spreading the Christmas cheer with food. It goes without saying that there is a big focus on Christmas lunch and by using the tag line ‘The cook makes Christmas’ they are reaching all those out there who cook up a feast on the day.
Location: London
Credit: Clear Chanel, Posterscope
Coca-Cola
Coca-Cola is famous for its iconic Christmas campaigns. This year, they are sharing the magic of Christmas with the wider public all over the world. One spot in particular, caught our eye. Piccadilly Lights. As the logo shined on the big screen, carolers sang Coca-Cola’s legendary television advertisement song ‘Holidays Are Coming’. To make the moment even more memorable, the audience was projected on the iconic site.
Location: International
Credit: Coca-Cola
H&M
H&M has also unveiled an Advent Calendar. Each day, a window is unsealed to reveal an array of gifting options from the H&M selection. The artwork was designed by visual artist Maddalena Carrai and is designed to look like a giant sparkly Christmas present.
Guinness has launched this festive and immersive campaign just in time for the holidays. The brand uses the D6 format cleverly, framing a door into a warm Guinness inn in a wintery landscape. This international campaign associates Guinness with warmth and familiarity wherever you may be in the world.
Locations: UK & Ireland
Credit: Talon, PHD, Diageo
Fortnum and Mason
A very British Christmas with Fortnum and Mason who is promoting their Christmas hamper as the perfect Christmas present. We love the simplicity of this campaign which reflects F&M’s timeless elegance.
Locations: London
Credit: Fortnum and Mason
Beefeater
This year Beefeater has brought the Christmas calendar to the next level. Everyday, a box is opened to reveal a surprise that the public can access with the help of a giant QR code displayed on the banner. We love the creativity and ingenuity of this campaign which is a treat for everyone in the lead up to Christmas.
Wizz airline is encouraging the public to book their holiday getaways with this festive campaign in Venice Airport. Each tree ornament is customized to a plane theme!
In the spirit of all things Christmas, JCPenny offered haircuts and free gifts during the holiday season to increase consumers purchasing behavior. This kind gesture will have created a new customer base and helped increase brand awareness.
Location: USA
Credit: JCPenny
For any additional credits, please drop us an email info@evolveooh.com
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Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
