I can always rely on Mango Bikes to deliver campaign artwork that will bring a smile to my face, and so it came as no surprise when we heard that they had won the ‘Love Thy Neighbourhood’ competition.
The competition was put together to celebrate the importance of neighbourhoods and find ways to reach the new commuter and community audiences through well thought out brand campaigns and hyper-local messaging using Urban Canvas sites.
There were tons of entries from across the UK, but the Mango Bikes artwork resonated with the local audience and the judges commented:
“We really liked your sense of humour and simple play on words that tied in with the local area. We also felt the environment worked particularly well for this brand.”
We have always known that personalised messaging on OOH platforms, tailored to their environment can make the medium work harder for brands, but more recently this has never been more true.
Congratulations to the whole team for this brilliant piece of work – wheely good stuff!