Meet the Evolve Team – click a person to find out more.
Robin Hall
Founder & CEO
Danielle Austin
Managing Director
David Barrett
Non-Executive Director
Daniel Carey
Business Director
Shahkeh Petros
Business Director
Miriam Buireu
Business Director
Joanna Bogdan
Business Director
Fergus Pack
Business Director
Jack Amber
Senior Business Manager
Ben Rowland
Business Manager
Marina Kakko
Business Manager
Natalia Sajdak
Business Manager
Luke Fallon
Business Executive
Molly Crook
Business Assistant
Tori Hirst
Marketing Manager
Robin Hall
Founder & CEO
Robin has been working in media for over 20 years, and the majority of his career has focused on international OOH. Robin founded Evolve in 2018 with the belief that we are just starting to see the potential of the medium and that OOH planning can be done better.
Travelling extensively throughout his career has meant that Robin has not only collected a large number of air miles, but he also has an extensive knowledge of the sector.
Danielle joined Evolve in October 2019 to grow and strengthen our offering to become the number one international OOH specialist. Danielle is the driving force behind the direction of the business, our people and the product we offer and continue to develop. With three children at home, she is the best person to keep our inquisitive bunch of Evolvers in line, especially Robin.
With over 15 years of OOH experience, Dan is our UK OOH guru and global strategy lead. Dan’s focus is on creating and delivering data led, results driven solutions for brands, working closely with our tech partners to evolve the way we plan, buy and activate OOH. Away from work Dan’s a budding author and spends much of his time attempting (but failing) to stop his tornado of a son from destroying the family home.
Shahkeh joined Evolve in spring 2019 as Business Director, taking the senior lead on all international client accounts and striving for excellence in strategy, planning and client servicing. An avid traveller and true lover of the OOH medium, she specialises in Travel, Retail and the Luxury Fashion sectors and leads the team with her calm tenacity. When not city-hopping you’ll find her in the saddle show jumping!
With over 14 years of experience on the OOH specialist side, Miriam joined Evolve in May 2019. From Barcelona to London, Miriam is now currently based in NYC delivering OOH services across US and Latam. Miriam’s expertise ranges from strategy, planning and buying and client servicing.
Away from work, she enjoys yoga, Pilates and tapas!
Joanna is a Business Director with more than a decade’s experience in the media sector. She joined Evolve in 2019 and successfully set up Evolve APAC – our Singapore based satellite currently delivering out of home services across all Asia Pacific markets. Joanna’s expertise ranges from OOH planning, buying and project management – a strong believer in the power of business relationships, she works very closely with clients and media partners. Away from work, she is a keen traveller and foreign language enthusiast, currently learning her fourth language… Chinese!
One of Evolve’s founding members, Ferg’s knowledge of the international OOH landscape has helped Evolve develop market-leading relationships across the globe. Whilst he prides himself on his objectivity and ability to drive value, he takes great joy in making sure all parties are happy with every campaign he plans. An obsessive cricket fan and fair-weather golfer means Summers are usually ten times more productive than Winter.
After joining the OOH industry at the tender age of 18, Jack’s industry experience knows no bounds. He currently works across Evolve’s international planning and client servicing departments, focussing on the luxury and gaming sectors. After taking a year out of the OOH world Jack immersed himself in the world of Programmatic which he is now seeing develop in the Outdoor space. Outside of work you will find Jack on the football pitch or attempting to hack around a golf course.
Ben’s expertise is based within the UK OOH market; planning and buying from big multinational brands to start ups launching their first advertising campaigns. He constantly searches out new ways for brands to innovate within the medium and looks to share this knowledge with our clients. Outside of work, his passions are learning about different cultures through food and capturing moments through street photography.
Marina joined Evolve in November 2019 as a Business Manager and focuses on the planning and implementation of global OOH campaigns for brands in the tech, travelling, luxury and fashion industry. A detail-oriented and analytical thinker, she is always keen on organising and planning simultaneously several multi-market projects. Away from work, she loves travelling in time through classic literature and seeing different perspectives via her camera lens.
Natalia joined the team in September 2019 and has since spent the last year in Singapore supporting the development of the Evolve APAC satellite office. As a Business Manager, her strength lies in effectively utilising the company’s buying capabilities between Asia and Europe. Outside of the office hours, Natalia is passionate about exploring the subject of wellbeing, and human psychology, which she does through theoretical reading and social experiments in the pub.
Luke joined Evolve in June 2019, launching his career in the OOH industry following a brief spell in the specialist world whilst studying Business at university. His expertise lies in international planning & buying with a particular focus on key European markets such as Spain as his specialism, delivering campaigns for brands across the luxury fashion & gaming sectors. Away from the world of posters, you will likely (almost definitely) find Luke in his local Wetherspoons or Greggs…
Molly joined Evolve in its infancy as a business assistant. Adapting to the needs of the business, Molly assists her colleagues across various accounts and is enjoying finding out where her personal strengths lie in the world of OOH. Outside of work, Molly enjoys baking (anything chocolatey), channelling her creativity through drawing and scrapbooking and, more recently, running!
Chartered Institute of Marketing qualified, Tori has over 10 years of experience working with some of the most influential global brands in OOH. Passionate about marketing Tori leads the evolve marketing strategy and is often found coaxing the team to all look in the same direction for a photograph at every opportune moment. Tori loves to stay active outside of the office and can usually be found on a netball court, softball diamond or cycling around the Cotswolds.