An on-the-ground view of NYC’s re-emerging OOH market

This article appeared in Billboard Insider on 11th September 2020. Miriam Buireu updates us on the current climate in New York, how businesses in the city are adapting to COVID-19 restrictions and the new behavioural patterns of residents. With September now upon us, New Yorkers are preparing for the city’s final phase of reopening following one of […]

When Covid’s treacherous waters begin to calm, OOH needs to keep on surfing…

Daniel Carey reflects on how the OOH industry adapted to the pandemic, accommodating rapidly changing audience behaviours and supporting brands to achieve results through the medium. Agility. Its importance became abundantly clear to me as I took part in a surfing lesson whilst on holiday in Cornwall last weekend. Lining up my board to face the beach, I got ready […]